In the chart above we can see that only twice since my website has been mobile friendly, has there been more desktop visitors. The rest of the year has been primarily from mobile devices!!! Check out the month of May, mobile users account for 72% of the visitors that month. The biggest difference to date! It's only the second week of June and we can see that 67% of visitors are through a mobile device.
You might be saying to yourself, "Well, that's all good but why does it really matter?"
1. INCREASES EXPOSURE
You might not realize it but people are attached to their smartphones! If they need something, they use an app. If they need directions, they use maps and GPS. If they need a question answered... you guessed it, they use Google right from their phone. We use our phones for everything now and with bigger screens, we can appreciate bigger pictures and more content.
Having a mobile friendly site can increase your exposure among clients that otherwise you might have not been able to reach. Not everyone gets on a desktop computer everyday to check Facebook. No, they do it right from the convenience of their mobile device. I use device because it could be their smartphone or tablet. Could even be Apple TV.
Now imagine that someone shared your website onto their Facebook. What happens next is incredible, people begin clicking on the link to view your portfolio online. Wouldn't it be nice to reach all those people every day with a site that streamlines from desktop to mobile without skipping a beat? You bet it's amazing.
2. YOUR PORTFOLIO IS ALWAYS ON HAND
I don't know about you but as a photographer, I have often found myself at a dinner with friends and the begin to ask about my work. Rather than handing them a business card, I whip out my phone and launch my website. I show them the galleries, allow them to browse through the blog, and let them play with the site while we're having dinner. Instantly, I have connected with a potential client. This actually happened once and I was able to convince a bride of booking with me.
Another great example is when I do hand out a business card and the client jumps onto the website minutes later. What they see is a seamless connection between my business card and the branding of my website. They are able to stay a while and check out the different galleries. Instantly, they have become a potential client.
Having a person wait until they jump on a computer to view your website is like putting money in a pocket that has a hole in it. You lose potential clients because they won't remember later, they won't write your website address down. What they will do is look for you on Google and Facebook and from there connect to your site right from their table at Starbucks.